Storytelling is the act of conveying an idea or a message, regardless of the medium one chooses. Creating literature, a film, visual art, or verbally communicating an idea towards another human being are all examples of this. The acts of a story are used to show change over time. The structure has a beginning, middle, and end. But they do not necessarily have to be in that order.
It's about giving people what they need, which is the necessities. Sometimes you have just enough to get by, other times you have too much and you are stuffed full. It's about a middle ground, it's about the fine balance between too much and too little. Each part of a whole does not need to be equal, fair, or just. Life isn't always equal, fair, or just. Life begins and it ends, it stops and it goes, it rises and it falls. This is the true nature of a story. The structure is a guideline or method from which to evoke and convey these messages and ideas from one human mind to another. We aren't telepathic creatures, so there must be a translation, there must be a vessel in which one receives these messages.
Video games have come up with a concept called "asymmetrical gameplay," where depending on the input device one chooses to play the game, it changes the experience of how the game is played. People who choose different devices from one another, can coexist in the same game, both playing along side one another within the game. One person can choose a conventional controller that jumps over an obstacle with the press of a button, and another can choose a motion controller which does the same action with a physical motion of the hand. Both players have a choice, but can experience the same game together regardless of having a differing input device.
To me, storytelling can be similar. One brings their own 'device' into each and every message or idea being conveyed. When one brings their life experiences into the mix, everything that has ever happened in their life leading up to that point molds who they are as a person. This changes how a message or idea is perceived and digested depending on what each individual brings to the table.
Focus on giving people what they need, and the message will find itself. If you focus on giving people only what they want, they might stuff themselves full, gorge out on the process, or overindulge. Give them just what they need, so that they crave more. Don't starve them, but give them just enough to survive, and watch as your story with it's own messages and ideas stand on it's own two feet.